At the intersection of culture and technology.
At Instagram, I lead experiences Creators and Comments.
Previously, shaped large-scale consumer systems at Lyft.
Built one of the earliest AI Design Agents for entrepreneurs — long before today’s AI wave.
Selected Art Director at HXOUSE by TheWeeknd — mentored by La Mar Taylor, Es Devlin, Vanessa Craft, MSCHF, and others who shape global culture.
Trial Reels
Instagram, 2024 - 2026
Reducing the psychological pressure of sharing by introducing a new creation mode — letting Creators test content with non-followers before committing to their audience with trial reels.
Connections
Instagram, 2025 - 2026
Reconstructing connection across Instagram. A refined comments structure alongside new features; photo comments, comment topics, Creator AI batch replies, and story replies in viewer sheet to stay connected.
Comparison Tool with Meta AI
Instagram + Edits, 2026
Turned performance signals into actionable understanding — moving beyond raw metrics toward intelligence that actually informs creative decisions and creator production efficiency.
Originality
Instagram + Facebook, 2024 - 2026
Defining the design direction for Originality systems — shaping platform-scale experiences that defend creative ownership, attribution, and originality across reels, posts, and carousels. Rewarding authenticity over aggregation.
Transit, Bikes + Scooters
Lyft, 2024
Streamlining end-to-end Transit, Bikes & Scooters live activity system — improving ride guidance, docking completion, and real-time rider confidence across multiple shared mobility networks.
Rider + Maps Experiences
Lyft, 2022 - 2024
Reimagining how people move through cities — from airport experiences to scheduled rides to the On-Time Pickup Promise, a campaign that became a permanent company policy alongside the newly redesign Trips tab.
ROTA
Meta, 2022
Designed an internal operations tool that empowered Meta helpdesk teams to triage, assign, and resolve employee issues within minutes, reducing downtime and restoring productivity faster.
Event Timeline
Nokia, 2021
Enabled network engineers to identify, investigate, and resolve time-sensitive service disruptions affecting critical infrastructure such as airport towers, train stations, and enterprise networks.
AI Design Studio
Urbancoolab, 2019 - 2021
A design studio agent that helps entrepreneurs and artists generate, market, and launch their own fashion collections through computational creativity.
E-Commerce
Urbancoolab, 2020
An end-to-end commerce system that gave independent creators full control — merchandise, store, payment, and fulfillment handled in one place.
Digital Magazine
Urbancoolab, 2020
A publication at the intersection of AI and culture — tracking how computational creativity was reshaping fashion and giving independent creators a platform to define the conversation.
Immersive Music Videos
Moment, 2018
Conceptualizing immersive music videos with mixed reality for YouTube during my specialization in strategic foresight & innovation.